| Broadcast area | Berkshire & South Bucks |
|---|---|
| Frequency | 106.6 MHz |
| First air date | May 21, 1993 |
| Format | Adult Contemporary |
| Audience share | 2.9% (December 2009, [1]) |
| Owner | Sunrise Radio Group |
Time 106.6 is a local radio station for East Berkshire, South Bucks, North Surrey and the Heathrow area of London. The station plays a variety of music from the latest songs to music from the 80s, 90s and 00s from various genres. The station strapline is "All Time Favourites". The station is available on FM on 106.6 MHz in the broadcast area and online via their website.
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The station is owned by the Sunrise Radio Group and operates out of studios at Radio House in Southall, West London, where sister radio stations Sunrise Radio and Kismat Radio are based. Prior to the move in 2008, the station was based in Slough's Observatory Shopping Centre in studios located on the first floor above Primark. A Radio Magazine article revealed in December 2007 that the station had enforced pseudonyms on some of its presenters.
The station launched as Star FM in 1993 (later one of six local stations owned by the UKRD Group to be branded under the 'Star' name), managed by Valerie Handley. Star FM was sold to the London Media Company in May 2006, a subdivision of the Sunrise Radio Group, owners of Sunrise Radio, who rebranded the station into Time 106.6, in line with three other Sunrise-owned stations in Romford, Bexleyheath and Lewisham. Before the station became Star 106.6 it was known as Star 101.6. An old window sticker can be seen at Burnham railway station with reference to the 101.6 frequency.
Time 106.6 currently broadcasts live output from 4am to 12am. Travel data is sourced from Trafficlink whilst News programming is sourced from the Sky News Centre.
Other past presenters include:
Audience data for May 2010 to March 2011 TSA: This radio station broadcast to a survey area of 284,000 adults (aged 15+). Reach: It was listened to by 21,000 people (7.0%) each week. Hours: Each listener tuned in for 9.9 hours per week - a total of 206,000. Share: In its area, it had a 3.7% market share.